In 1985, SelectQuote pioneered a new way to buy term life insurance, and it’s been dominating the industry since. As America’s number-one agency offering term life, auto, home, and Medicare supplement insurance, their business model is often copied – but never equaled.
Veterans of Foreign Wars Partnership
SelectQuote wanted to offer members of the VFW (Veterans of Foreign Wars) the most affordable term-life rates on the market. We developed a targeted campaign, using letters and postcards, to urge vets to get a policy worthy of their service to this country.
Rewarding Current Policyholders
In an effort to reward current customers, SelectQuote developed a retention plan informing policyholders of their eligibility for lower rates. Through personalized letters promoting beneficial policy changes, and mailers offering multiple-policy discounts, our campaign cut through the clutter.