WATER RESEARCH FOUNDATION
Water Research Foundation
An international 501(c)(3) nonprofit, and the preeminent organization providing research solutions to water utilities, the Water Research Foundation sponsors cutting-edge research and promotes collaboration throughout the water community.
50TH ANNIVERSARY CAMPAIGN
When the WRF celebrated its 50th anniversary in 2016, it wanted to highlight key success stories from its many years in the industry. Through a series of engaging videos, we showcased the importance of WRF in the water industry, reinforcing to its customers the value of being a subscriber.
One Water Branding
As the water-research landscape continues to consolidate, WRF realized the importance of repositioning itself in the marketplace. The organization needed to showcase its decades of research in all channels of the water industry. We developed a fresh and engaging “One Water” campaign, which reached both current and potential subscribers through a promotional video, targeted direct mail, and trade-show materials.
Topic Specific Videos
WRF focuses its research on topics that affect the entire water industry. They wanted to highlight this research through videos to provide subscribers with invaluable and accessible resources. Despite the complex subjects, we created compelling stories, including in-depth interviews with subject-matter experts, to engage a wider audience.