IR is a leading global provider of proactive performance-management software for critical IT infrastructure, payments, and communications ecosystems. More than 1,000 organizations in over 60 countries – including some of the world’s largest banks, airlines and telecommunications companies – rely on IR’s products.
Enterprise Connect Trade Show
IR’s biggest trade show of the year came with a challenge: drive attendance, engage with potential customers on social media, and generate sales opportunities of over $3.5 million. We developed marketing materials, booth graphics, signage, and stunts – as well as managing both on- and off-site meeting-room logistics.