CENTURA HEALTH AT HOME
Centura Health at Home (CHAH), a not-for-profit organization, creates a covenant of caring, improving the health and well-being of people in communities across Colorado. Services include home and palliative care, assisted living, bereavement counseling, and care for seniors.
Home Is Where Our Heart Is
CHAH wanted to encourage younger seniors to attend open houses. We created a campaign built on authentic language, targeted just where the demographic would see them.
To overcome the negative perceptions that many vibrant senior citizens have about senior living communities, we built a strategic media buy focusing on positive awareness. We delivered the message through digital advertising, supported by a robust print, radio, and collateral campaign.