Adaptive Spirit is a not-for-profit, non-commercial trade association focusing on building business relationships and networking in the cable television industry. The Annual Ski Event is a fundraiser that directly benefits the U.S. National Paralympic Ski Team, acting as the single largest source of support for the team. Funds raised by the annual event allow the Paralympic Ski Team athletes to train and compete throughout the ski season.
Since 2005, S&D has developed the event look and feel, and all event-related marketing materials including direct mail, signage, promotional materials and social media. With our support (and the support of many others!) the Annual Ski Event has grown from a few hundred to almost 900 people, with approximately $1 million raised at the 2012 event.