"It’s not the strongest of the species that survives…it is the one most adaptable to change." – Charles Darwin
Bravo Charles. In our industry especially, those that reject new methodologies are thrown aside like VHS players.* Change is not just inevitable; it should be embraced.
So, how do we remain so adaptable? It starts by a refusal to compartmentalize our agency. It may have worked in the past, but it’s an archaic way of thinking.
We don’t do advertising, or marketing, or project management. We don’t have specialists who are afraid to move out of their comfort zone. We do whatever the project demands, across every channel necessary. It’s an ever-evolving response to every client’s request. And it’s why we’ve been in business since 1997. This isn’t survival of the fittest; it’s evolution of the smartest.
*Soon to be DVD players, Blu-ray players, and eventually, digital video. Isn't progress great?